New rural cultural industry evaluation index system: the driving force of regional development in Wenzhou

li Jiayao

College of Art and Communication, China Jiliang University, Zhejiang, China

Renaissance 2024, 2(04); https://doi.org/10.70548/ra142137
Submission received: 14 May 2024 / Revised: 8 July 2024 / Accepted: 13 August 2024 / Published: 27 August 2024

Abstract:
This article constructs a new evaluation index system for the development of rural cultural industries, aiming to comprehensively assess the performance of cultural industries in terms of economic development, social impact, cultural heritage and innovation, environmental sustainability, technological innovation capability, policy support and management, market competitiveness, and cultural soft power. Through systematic analysis and scientific measurement, this system not only fills the gaps in the existing evaluation systems but also promotes the scientific and standardized development of cultural industries, providing an important reference for local governments and relevant departments for supervision and management. The article elaborates on the specific indicators and their significance in each dimension and proposes specific policy recommendations for Wenzhou City to promote the prosperity and development of cultural industries, achieving the goals of rural revitalization and common prosperity.

Keywords:
Rural Cultural Industries, Evaluation Index System, Cultural Heritage and Innovation, Environmental Sustainability, Technological Innovation Capability

1. Background

The development concept of “insisting that green mountains and clear waters are invaluable assets” and the promotion of the deep integration of cultural industries with rural revitalization, as clearly stated in the report of the 20th National Congress of the Communist Party of China, have provided new direction for China’s regional development. Especially in 2023, General Secretary Xi Jinping emphasized the importance of accelerating the development of rural cultural industries, enhancing cultural soft power, and helping achieve comprehensive rural revitalization during the collective study session of the Political Bureau of the CPC Central Committee. This guideline brings new opportunities for the economic and cultural development of Zhejiang Province, especially Wenzhou City.Zhejiang Province, as one of the most dynamic regions in China, has been exploring high-quality development models. Despite remarkable economic achievements, Zhejiang still faces challenges in urban and rural areas, regional and income disparities. High-quality development, as a model of comprehensive, coordinated and sustainable development, is seen as an effective way to narrow these gaps and achieve common prosperity. This development model not only conforms to the essential requirements of socialism, but also is the cornerstone of the long-term and stable development of Zhejiang Province.

In the context of globalization, Zhejiang Province needs to enhance its competitiveness in the global market through technological innovation and industrial upgrading. High-quality development also emphasizes the coordinated development of the economy, society and the environment. This is essential for the efficient use of resources and the protection of the ecological environment, which will help Zhejiang achieve long-term and stable economic growth, improve the quality of life of residents, and adapt to the trend of sustainable development in the world today.

Especially in Wenzhou, with the rapid economic development, but also facing a single industrial structure, regional development imbalance, environmental pollution and aging population challenges. The development of new rural cultural industry has become an important way to solve these problems. It can not only promote the diversification of rural economy and sustainable development, improve the quality of life of farmers, but also enhance the cultural soft power and economic competitiveness of cities. However, due to the lack of scientific and quantitative evaluation criteria, the development of new rural cultural industry in Wenzhou encountered irrational allocation of resources, non-standard project management and performance evaluation deficiencies and other problems, which have seriously restricted the healthy development of the industry.

Therefore, this study proposes to build a new rural cultural industry development evaluation index system. Through systematic analysis and scientific measurement, this system not only fills the gap in the evaluation of the new rural cultural industry, but also promotes the scientific and standardized development of the industry, and provides an important reference for the supervision and management of local governments and the formulation of policies. It has important theoretical and practical significance to promote the development of cultural industry in Wenzhou and even the whole Zhejiang Province, to promote regional economic equilibrium, to enhance the economic level and social harmony and stability of the province.

2 EstablishmentNecessity of Industry Evaluation Index System

2.1Urban development needs to establish a reasonable development system

In the core process of industrial development, it is very important to establish a scientific and reasonable evaluation index system. This paper discusses the key role of the evaluation index system in determining the development direction, optimizing the allocation of resources and promoting the sustainable development of the industry. Through detailed literature review and field case analysis, this study highlights the practical utility of evaluation index systems in improving decision-making quality, enhancing development monitoring efficiency, and promoting innovation potential.

Development direction and goal setting: The evaluation index system provides a clear direction and specific goals for industrial development. This enables decision makers to identify priority development areas and their specific targets on the basis of scientific criteria, and this clarity is key to avoiding untargeted development and ensuring the efficient use of resources.

Quantitative evaluation and monitoring: The system quantifies the industrial development process through clear indicators, allowing for real-time monitoring and adjustment according to the actual situation of development. Regular data collection and analysis enable decision makers to identify and solve problems in development in a timely manner to ensure the healthy and orderly development of the industry.

Performance Measurement and Incentive Mechanism: Reasonably set evaluation indicators help to accurately measure the performance of governments, enterprises and other relevant institutions in industrial development. This evaluation mechanism not only stimulates the enthusiasm and creativity of all relevant parties, but also enhances the public’s trust in the process of industrial development.

Resource allocation optimization: Based on the analysis results of the evaluation index system, decision-makers can allocate resources more scientifically, ensure the optimal use of resources, enhance the efficiency of resource use, and promote the rapid development of the industry.

Promotion of sustainable development: The evaluation index system also incorporates the assessment of environmental and social responsibility, which helps to balance ecological and social benefits while pursuing economic benefits, so as to achieve long-term sustainable development of the industry.

The system of evaluation of new rural cultural industries in Wenzhou has a great impact on the district. It has defined the direction and goals of development and opened up opportunities for economic growth. The index system pays attention to economic, social and cultural benefits, and promotes the sustainable development of industrial diversification. After the implementation of the evaluation, Wenzhou can be clear about the key development areas, optimize the allocation of resources, access to policy support. This system provides guidance and solutions to cope with global competition, solve the imbalance between urban and rural development, and upgrade traditional industries.

2.2The influence of new rural cultural industry development evaluation index system on Wenzhou

The establishment of the evaluation index system for the development of new rural cultural industry provides a scientific decision-making and evaluation tool for Wenzhou. This will greatly help Wenzhou grasp the trend of cultural industry development, achieve the strategic goal of transformation from traditional manufacturing industry to cultural creative industry, and enhance the overall competitiveness and sustainability of its regional development.

In the face of global challenges and internal restructuring of the economic structure, Wenzhou’s industrial transformation and upgrading are urgently in need of new growth points and driving forces. The new rural cultural industry development evaluation index system provides a new way to promote the integration of cultural industry and traditional industry with innovation drive, so as to achieve industrial upgrading and transformation. Take the shoe industry in Wenzhou as an example. The traditional manufacturing industry, once an important pillar of Wenzhou’s economy, is now facing the dual pressures of market saturation and rising labor costs. Through the introduction of cultural elements, such as the development of shoe culture as the theme of design innovation and cultural tourism, not only for the shoe industry into new vitality, but also to expand the industrial chain, enhance the market competitiveness of products.

On the issue of unbalanced regional development, the potential of Wenzhou Metropolitan Economic Circle has not been fully utilized, especially in rural areas where the economic vitality is low and there is a significant gap between urban and rural development. The development of new rural cultural industries, such as the promotion of rural tourism and local cultural festivals in Rui’an and Leqing, has initially activated the local economy, raised the income level of rural areas, narrowed the gap between urban and rural areas and promoted the balanced development of the region.

As for the bottleneck of the development of private economy, Wenzhou, as an important birthplace of China’s private economy, is currently facing the main challenges of insufficient innovation and market development difficulties. By encouraging private enterprises to actively participate in the construction of new rural cultural industry, for example, supporting Wenzhou craftsmen and small and micro enterprises to sell traditional handicrafts through e-commerce platform, not only the geographical and market restrictions, but also enhance the brand value of Wenzhou cultural products.

Finally, on the issue of insufficient opening up, although Wenzhou has regional advantages and rich industrial base, but its influence in the international market still needs to be strengthened. Through the development of new rural cultural industries, such as intangible cultural heritage protection and international exchange programs in Wenzhou, not only can protect and inherit local culture, but also can attract foreign tourists and international cooperation, so as to enhance the international visibility and influence of Wenzhou.

3Design of Evaluation Index for Cultural Industry Development in New Countryside

3.1Methods of Indicator Selection

In order to ensure that the system of evaluation can effectively reflect the actual situation of industries and support decision-making, it is important to adopt a scientific and comprehensive approach. The design of the evaluation index should not only reflect the economic and social impact of the cultural industry, but also consider the sustainability and technological innovation ability of the industry. This paper introduces seven main methods, including document review and benchmark comparison, expert consultation method, Delphi method, logical framework approach, analytic hierarchy process (AHP), empirical data analysis and pilot test, the advantages and characteristics of each of these methods make them play a different role in the process. Through the comprehensive use of these methods, we can build a scientific, reasonable and implemental evaluation index system, and provide solid data support and decision-making basis for the development of new rural cultural industry.

1.  Literature Review and Benchmarking: The Literature Review and Benchmarking methodology involves extensive research into relevant literature, including academic articles, industry reports, case studies, etc., to understand current evaluation practice and theory. This process also includes comparisons with international or national success stories, thus ensuring that the selected indicators are not only scientifically sound but also consistent with industry standards. Through this approach, it is possible to identify and adopt those evaluation criteria that have been proved to be effective, while improving the existing system of evaluation.

2.  Expert consultation method: The expert consultation method is to collect suggestions and feedbacks from the experts in the field. This can be achieved by organizing seminars, expert interviews or questionnaires. The knowledge and experience of experts is essential to identify the relevance and usefulness of evaluation indicators, especially in technologically complex or rapidly changing fields.

3.  Delphi method: The Delphi method is a systematic, multi-round anonymous survey method designed to reach consensus among expert groups through a series of questionnaire rounds. At the end of each round, opinions are aggregated and fed back to participants, who can reassess their opinions in subsequent rounds. This approach helps reduce individual biases and improve the quality of decision-making in complex or uncertain environments.

4.  Logical framework approach: The logical framework approach is a project management tool that assists in project planning and management by establishing logical chains of objectives, activities, outputs, expected results and ultimate impact. It helps to clarify the cause and effect relationship between the targets and ensure that the targets can effectively measure the success of the program.

5.  Analytic hierarchy process (AHP): Analytic hierarchy process (AHP) is a decision support tool used to solve multi-criteria decision making problems. It builds a hierarchical model and assigns weights to different decision elements by pairwise comparison. AHP helps decision makers to clarify the relative importance of different indexes, so that the final system of evaluation is both scientific and operable.

6.  Empirical data analysis: Empirical data analysis involves the collection of quantitative data related to the cultural industry, such as economic data, participation data, etc., and the use of statistical methods for analysis. This analysis can verify the actual performance and relevance of the indicators, ensuring that the evaluation indicators accurately reflect the actual state of the industry.

7.  Pilot testing: After the first draft of the indicators is designed, the feasibility and effectiveness of the indicators can be tested in the field by implementing pilot tests in specific projects or regions. The pilot test provided direct feedback on issues and challenges that may be encountered in practice, and provided an empirical basis for the final determination of the indicators. Through pilot testing, indicators can be tweaked and refined to ensure that they are operational and effective before widespread adoption.

Through the combination of these methods, we can ensure the scientific, accurate and practical evaluation index of the new rural cultural industry development.

3.2Dimensions of Indicator Selection

In the establishment of new rural cultural industry development evaluation indicators, select different dimensions to carry out a comprehensive assessment has important purposes and significance. Different indexes can help to reflect the comprehensive influence of cultural industries from economic, social, cultural and technological aspects, and ensure the scientific and comprehensive nature of the system of evaluation. Through multi-dimensional analysis, we can systematically understand the development status of cultural industries and their contribution to regional economic and social development. It also helps Wenzhou to achieve a higher level of progress in urban-rural balance and cultural soft power.

The evaluation of economic benefits directly measures the impact of cultural industry on Wenzhou’s economic growth by quantifying its output value, employment contribution, income level, investment scale and market size. This assessment helps to determine the location and potential of cultural industries in the economic structure of Wenzhou, and becomes a key criterion for judging the contribution of cultural industries to economic dynamism. This not only reveals the economic value of the cultural industry, but also provides a basis for further policy formulation and resource allocation.

Social impact assessment measures community participation, cultural identity, education and training, and the development of public cultural services to reveal the role of cultural industries in enhancing social cohesion and improving the quality of life of residents. This assessment helps to gain insight into the important contribution of cultural industries to social stability and harmony, thus providing support and basis for further cultural development strategies and social policies.

The assessment of cultural heritage and innovation focuses on the protection of cultural heritage and the innovation of cultural products, both of which not only help to maintain Wenzhou’s rich cultural heritage, but also promote new cultural expression and creativity. This is a key factor in ensuring the sustainable development of the cultural industry. By preserving its history and culture while promoting innovation, Wenzhou is able to stimulate cultural vitality and development momentum while maintaining cultural continuity, thus promoting the long-term prosperity of the cultural industry.

Assessing technological and innovative capabilities involves examining the performance of cultural industries in terms of technological use, research and development inputs, and innovative outcomes. This process can effectively measure the industry’s ability to adopt new technologies and promote innovation, which has a decisive impact on enhancing the domestic and international competitiveness of Wenzhou’s cultural industry. Through such an assessment, Wenzhou can identify its strengths and weaknesses in technological innovation and formulate corresponding strategies to enhance the competitiveness of its cultural products and services to achieve better performance in the global market.

The evaluation of policy support and management clarifies the role of the government in promoting the development of cultural industry and the actual effect of the policy by analyzing the policy support, financial support and management efficiency of the government. This analysis is essential for optimizing the policy environment and improving management efficiency, as it helps to identify and strengthen policy measures that are effective in promoting the growth of cultural industries. At the same time, it points out the areas that need to be improved to ensure the consistency between the policy and the needs of industrial development, so as to effectively promote the healthy and sustainable development of cultural industry.

The assessment of market competitiveness provides us with an accurate measure of the performance and competitiveness of the cultural industry in domestic and foreign markets through a detailed analysis of brand building, market share and marketing capabilities. These indicators are not only the key to judging the industry’s influence and market expansion ability, but also help Wenzhou’s cultural industry clearly position itself in the global market. Based on these evaluation results, Wenzhou can formulate effective strategies to enhance the competitiveness of its cultural products and improve the market share, so as to gain an advantage in the fierce international competition.

Assessing the impact, cultural diversity and international influence of cultural industries is crucial as these indicators help us to understand the position and contribution of Wenzhou’s cultural industries in the global cultural landscape. Through in-depth assessment of these dimensions, we can determine the capacity of Wenzhou’s cultural industries to enhance the city’s image, promote cultural exchanges and enhance cultural identity. This will not only help promote the global spread of cultural industries, but also deepen international cultural exchanges, thereby enhancing Wenzhou’s cultural soft power in the international arena.

4Wenzhou new rural cultural industry development evaluation index

After deeply discussing the design and selection of the evaluation index of the new rural cultural industry development, we now turn our attention to the specific evaluation index of the new rural cultural industry development in Wenzhou. This section will provide us with a clear perspective on the specific meaning and importance of the indicators in practical applications. We will examine the key indicators of each dimension one by one, and discuss how they reflect and promote the development of new rural cultural industry in Wenzhou.

Industrial output value refers to the total economic output created by the cultural industry in a certain period of time, including the market sales of all cultural products and services, and is one of the core indicators reflecting the overall economic performance of the cultural industry. The growth rate shows the change range of output value in different periods, which is used to reflect the growth rate and vitality of cultural industry in economic development. By analyzing the total output value, we can make clear the position and importance of cultural industries in the economic structure, quantify the scale of cultural industries and their contribution to economic development. The change of growth rate can help decision-makers judge whether the industry is in a state of growth, stability or recession, and provide important reference for policy formulation and resource allocation. This assessment can help decision-makers better grasp the development trend of the cultural industry, optimize the allocation of resources, and effectively support the sustainable development of the cultural industry.

Employment contribution refers to the number of jobs provided by the cultural industry in a given period and its changing trends, including direct employment (e.g. practitioners in fields such as cultural activities, artistic performances) and indirect employment (such as marketing of cultural products, supply chain related personnel, etc.). The number and trend of employment reflect the cultural industry’s ability to create social employment opportunities, and it is one of the important indicators to measure the cultural industry’s impact on social stability and economic development. The cultural industry creates jobs for urban and rural residents by providing a large number of employment opportunities, especially in rural areas, thereby contributing to the prosperity of local economies and enhancing social vitality. In addition, through the trend analysis of employment contributions, it is possible to assess the long-term sustainability of cultural industries to regional employment, To provide important reference for the government in the development of the labor market and the formulation of social welfare policies, to ensure that the economic benefits of the cultural industry are reflected not only in the output value, but also in the promotion of employment and social stability.

Income level refers to the average income level of employees in the cultural industry and its growth over time, which is one of the important indicators to measure the improvement of the quality of life of employees in the cultural industry. Through the evaluation of income level, we can intuitively understand the impact of cultural industry on improving the economic status of employees, especially the growth of income reflects the health of industrial development and the benefits of employees. The income level of the cultural industry not only reflects the attractiveness of the industry to talent, but also determines the sustainability of the industry. Higher income levels help attract more talent into the industry and promote continuous innovation and competitiveness of the cultural industry. In addition, through the analysis of income level growth, we can further assess the contribution of cultural industry to regional economic vitality and the improvement of residents’ quality of life, especially in narrowing the urban-rural income gap and promoting common prosperity. This makes income level one of the indispensable indicators to measure the social and economic benefits of cultural industries, and helps governments and relevant policymakers to provide a key basis for formulating policies to improve the welfare of employees and promote industrial development.

Investment and capital investment refers to the scale of capital investment and its growth rate in a certain period of time, including government financial investment, enterprise capital, social capital and foreign capital. These investments not only reflect the foundation of the cultural industry, but also reveal its potential for future growth and its attractiveness to the outside world. The scale of capital investment is an important index to measure the growth of cultural industry. The more investment, the more attention the industry receives, the broader its future development prospects. The growth rate of investment reflects the confidence and interest of investors in the cultural industry, showing the market potential and innovation ability of the industry. This has important reference value for decision-makers to understand the external attraction and internal development needs of the cultural industry, and to formulate targeted support policies and development strategies. Through the evaluation of investment and capital input, it is possible to clarify the positioning of cultural industries in the current economy. Grasp its ability to attract capital and expand scale, so as to effectively promote the further development of the cultural industry, and ensure that it has the ability to attract resources continuously, and provide impetus for the long-term healthy development of the industry.

Market size and consumption capacity are important indicators to measure the performance of the cultural industry market, where market size refers to the amount of demand for cultural products and services in the market, while consumption ability represents consumers’ willingness to buy and pay for these cultural products. Market size covers cultural performances, art exhibitions, cultural tourism and other aspects of the market performance, while consumer spending on these cultural products and services to reflect the situation. Market size and consumption capacity together reflect the status of cultural industry in the market and the acceptance of cultural products by consumers, and are the key indicators to measure the health status and potential growth points of cultural industry. By analyzing the market size, we can judge the market demand level of cultural industry, and the evaluation of consumption power is helpful to understand the purchase behavior of consumers and the degree of interest in cultural products. This analysis provides an important basis for the marketing strategy, product design and promotion plan of the cultural industry. It enables decision-makers to adjust the direction of industry development according to market demand, thereby maximizing market share, enhancing the competitiveness of the industry, and meeting the changing needs of consumers. By optimizing the market strategy, the cultural industry can not only expand the market scale, but also improve the consumer experience and satisfaction, and ensure the long-term healthy development of the industry.

The five core indicators of economic efficiency, including industrial output value, employment contribution, income level, investment and capital input, market size and consumption capacity, comprehensively measure the direct and indirect impact of cultural industry on the economic development of Wenzhou. Through the comprehensive analysis of these indexes, the government and enterprises can understand the orientation, development potential and challenges of cultural industry in the economic structure, and provide scientific decision-making basis and effective policy support for the sustainable growth of cultural industry.

Community Participation: Community participation refers to the proportion and frequency of residents’ participation in cultural activities and projects, reflecting the degree of penetration of cultural industries in the community. A high level of community participation indicates that cultural activities can attract a wide range of residents to participate and help strengthen community interaction and cohesion. This not only has a positive effect on the development of the cultural industry, but also promotes the active participation and recognition of the residents to the community cultural life.

Cultural identity: Cultural identity refers to residents’ recognition and pride in their local culture. The strength of cultural identity has a direct impact on the development of cultural industries, because the higher the residents’ recognition of local culture, the more likely they are to participate in cultural activities and support the development of cultural industries. Enhancing cultural identity not only helps to preserve and pass on local culture, but also stimulates cultural pride among residents, thereby contributing to the cultural vitality of the community.

Education and Training: Education and training is one of the important indicators to measure the level of development of the cultural industry. By assessing the number of education and training programs related to the cultural industry and their coverage, it is possible to understand the investment in human resources training in the cultural industry. A wide range of education and training programs can help upgrade the skills of practitioners, improve the overall quality of the cultural industry, and provide talent support for the sustainable development of the industry.

Social Capital: Social capital is the expression of social networks and community cohesion promoted through cultural activities. Cultural activities not only provide opportunities for recreation and leisure, but also strengthen bonds and trust among residents, promote the formation of social networks and the unity of communities. Strong social capital means closer social relations and a stronger spirit of community mutual aid, which has a positive impact on the overall social harmony and development of the community.

Public cultural services: Public cultural services refer to the construction of public cultural facilities and their utilization rate, which is an important manifestation of the cultural industry’s satisfaction of social public needs. A high level of public cultural services means that cultural facilities such as libraries, cultural centers and community cultural centers are fully utilized, indicating the high demand for public cultural services by residents and the positive impact of the cultural industry. Such services can not only improve the quality of life of residents, but also improve the cultural literacy of society, and further support the long-term healthy development of the cultural industry.

Social impact assessments cover a number of key aspects, including community engagement, cultural identity, education and training, social capital, and public cultural services. Community participation measures the degree of residents’ participation in cultural activities, which helps to strengthen community cohesion; The sense of cultural identity reflects the identity and pride of the local culture, which is the basis of cultural inheritance and supporting industrial development. Education and training improve the quality and sustainable development ability of cultural industry by training employees; Social capital enhances the connection and trust between residents through cultural activities, and promotes the unity and harmony of the community; The quality and utilization rate of public cultural services show the contribution of cultural industries in meeting the public needs of society. Through the comprehensive assessment of these aspects, we can comprehensively understand the impact of cultural industries on social stability, community cohesion and the quality of life of residents, so as to provide a strong basis for policy formulation and cultural development.

Cultural Heritage Protection: Cultural Heritage Protection refers to the protection and preservation of traditional culture heritage, covering the preservation and inheritance of tangible and intangible cultural heritage. The protection of cultural heritage is the foundation of cultural heritage, which not only ensures the continuity and uniqueness of local culture, but also provides a rich source of resources and inspiration for the cultural industry. Through the effective protection of cultural heritage, the historical value and social memory of local culture can be preserved, so that it can continue to serve the development of modern culture and industry.

Cultural product innovation: Cultural product innovation refers to the development of new cultural products and services, which is an important way for the cultural industry to maintain vitality and attractiveness. Through innovation, cultural industries can meet changing consumer needs and enhance market competitiveness. Cultural product innovation involves not only the updating of content and the enrichment of creative expression, but also the application of modern technology, such as digitalization and multimedia technology, which can inject new vitality and development momentum into the cultural industry.

Cultural and Creative Industries Development: Cultural and Creative Industries Development focuses on the number and scale of cultural and creative enterprises as well as their ability to innovate. Cultural and creative enterprises play an important role in the cultural industry, promoting the production and consumption of cultural content through creativity and innovation. This indicator reflects the degree of marketization and vitality of the cultural industry, and more high-quality creative enterprises mean that the cultural industry has strong creativity and competitiveness, which can promote the development of the entire industry in the direction of high added value.

Art Events and Competitions: The frequency and scale of art events and competitions are important indicators to measure the activity of the cultural industry. Through the frequent holding of various cultural and artistic activities and competitions, it can enhance the cultural atmosphere of society and promote the public’s participation and recognition of culture. These activities can not only stimulate cultural innovation, but also bring tourism income and promote consumption for the local economy, becoming an important carrier for cultural dissemination and cultural economy to promote each other.

Cultural exchanges and cooperation: Cultural exchanges and cooperation refers to the number and influence of cultural exchanges and cooperation projects with the outside world. Through cross-regional and cross-border cultural exchanges, Wenzhou’s cultural can be more widely spread and recognized, and enhance the international influence of local cultural. It is also an important way to promote Wenzhou’s cultural soft power and cultural heritage.

The assessment of cultural heritage and innovation covers cultural heritage protection, cultural product innovation, cultural and creative industry development, artistic activities and events, and cultural exchanges and cooperation. The protection of cultural heritage is the basis of cultural inheritance, and effective protection measures can ensure the continuity of local culture. The innovation of cultural products and the development of creative enterprises are the key to maintaining the vitality of the cultural industry, promoting the modernization and diversification of cultural content and meeting the market demand. Frequent artistic activities and competitions not only enrich social and cultural life, but also enhance the public’s sense of cultural identity. Cultural exchanges and collaboration will help to spread the local culture to a wider area, enhance the international influence and variety of cultural, thus promoting the internationalization of Wenzhou cultural process. Through the comprehensive evaluation of these aspects, we can fully understand the important role of cultural inheritance and innovation in promoting cultural vitality, enhancing social identity and enhancing the competitiveness of cultural industries, and provide strategic support for the sustainable development of cultural industries.

Environmental input: Environmental input refers to the cultural industry’s investment in environmental protection funds and resources, including the application of environmental protection technologies, the construction and maintenance of facilities, and the promotion of environmental protection activities. Adequate investment in environmental protection is an important basis for the sustainable development of cultural industries, which can ensure that cultural activities and projects achieve economic benefits without causing damage to the environment. Through reasonable capital investment, the cultural industry can reduce the negative impact on the ecosystem, practice the concept of green development, and promote the benign interaction between culture and ecological protection.

Green Cultural Projects: Green cultural projects are various projects implemented in the cultural industry to achieve environmental friendliness and resource conservation, including cultural eco-tourism, environmental art exhibitions, green buildings, etc. The number of green cultural projects implemented and their effectiveness are important indicators to evaluate the environmental protection level of cultural industries. The Green Culture Project not only showcases the innovation and efforts of the cultural industry in environmental protection, but also provides opportunities for the public to participate in environmental protection, thereby increasing the environmental awareness of society as a whole.

Improvement of the ecological environment: the improvement of the ecological environment refers to the positive impact of cultural activities on the local ecological environment, such as reducing pollution, increasing afforestation, etc. Cultural industries can actively promote the optimization of ecological environment by promoting environmental protection and cultural activities in green communities. The improvement of the ecological environment can not only provide a better living environment for the residents, but also enhance the ecological value of the area and enhance the attractiveness of cultural activities.

Resource Use Efficiency: Resource Use Efficiency is a measure of the extent to which cultural industries use natural resources and their sustainability. The efficient use of resources means the reduction of waste in cultural production and activities, the conservation and recycling of resources. By improving the efficiency of resource utilization, cultural industry can reduce the pressure on the environment and reflect the green development ability of the industry. This is a key aspect to measure whether the cultural industry can achieve the coordinated development of economic and environmental benefits.

Low-carbon emissions: Low-carbon emissions refers to the amount of carbon emissions generated by cultural industries in the activities and production processes and their control measures. Low carbon emissions are one of the important indicators to achieve environmental sustainability. By reducing energy consumption, promoting clean energy and optimizing operations and management, cultural industries can significantly reduce their carbon footprint. Low-carbon emissions are not only in line with the national goal of carbon neutrality, but also help to enhance the social responsibility and public image of the cultural industry, making it an active promoter of environmental protection.

Environmental sustainability assessment includes environmental investment, green cultural projects, ecological environment improvement, resource efficiency and low-carbon emissions. Through the evaluation of environmental protection investment, we can measure the importance of cultural industry to environmental protection and financial support; The implementation of the Green Culture Project demonstrates the innovation and social influence of the cultural industry in environmental protection; The improvement of the ecological environment reflects the positive contribution of cultural industries to the local environment, including reducing pollution and increasing afforestation; Resource utilization efficiency evaluates the use of natural resources by cultural industries and its sustainability, which reflects the green development ability of the industry. Low-carbon emissions measure the performance of cultural industries in carbon footprint management, is an important symbol of environmentally friendly development. Through the comprehensive analysis of these aspects, we can fully understand the efforts of cultural industry in promoting green development and achieving a balance between economy and environment, and provide scientific guidance and direction for building a sustainable cultural industry.

Technology application: Technology application refers to the extent to which cultural industries apply new technologies in their operations and product development, including the integration and use of technologies such as digitalization, the Internet, virtual reality (VR), augmented reality (AR). The application of these technologies can provide richer and more diversified forms of expression for cultural products, and enhance the sense of audience participation and experience. For example, virtual reality can provide immersive cultural experiences, while the use of internet platforms can expand the distribution channels of cultural products. By evaluating the application of technology, we can understand the innovation ability and market competitiveness of cultural industries under the technology empowerment.

Research and development input: R & D input is the amount of capital and resources that cultural industries invest in technological research and development. Adequate research and development input is the key to maintain the innovative vigor of cultural industries, which directly determines whether the industries can take the initiative in technological advancement. By evaluating the research and development input, we can determine the capacity of cultural firms to continuously develop new technologies, explore new approaches and respond to changing market conditions.

Innovation outcomes: Innovation outcomes measure the output of cultural industries in terms of innovation, including the number of patents, technological achievements, and the number and quality of innovation cases. The innovative achievements of the cultural industry reflect the effect of its technology research and development and its contribution to the technological frontier of the industry. For example, through the case of innovation, we can see how cultural enterprises can use new technologies to provide unique cultural services, these innovations can not only bring competitive advantage to the enterprise, but also enhance the technological content and added value of the entire cultural industry.

Digital transformation: Digital transformation refers to the extent to which cultural enterprises change their business models and the way they operate through the adoption of digital technologies. This includes digitizing everything from content creation to product sales to improve operational efficiency and customer experience. The assessment of digital transformation can understand the cultural industry’s ability to transform and upgrade driven by new technologies, as well as its effectiveness in adapting to modern market needs and improving industrial competitiveness. The more digitized, the more flexible cultural enterprises are to respond to market changes and consumer demands.

Informatization level: The informatization level refers to the cultural industry’s ability in informatization construction and data management, covering the efficiency of data collection, analysis, storage and application. A high level of information construction can provide accurate market analysis and decision-making support for the cultural industry, improve the efficiency of internal management, and provide data support for the production of cultural products and the customization of services for consumers. Through the evaluation of informatization level, we can understand the adaptability and management ability of cultural enterprises in the modern information technology environment, and ensure that the industry maintains its competitive advantage in the wave of digitalization.

The assessment of technological and innovative capabilities includes technological utilization, research and development input, innovative achievements, digital transformation and informatization level. Technology application measures the degree of application of cultural industries in new technologies such as digitalization, the Internet and virtual reality to enhance the expression and attractiveness of cultural products; The research and development input reflects the capital investment in technological development and innovation, which is the key to keep the innovative vigor of industries. The innovation results show the technological breakthroughs and creative cases of the cultural industry, reflecting the innovation and competitiveness of the industry; Digital transformation assesses the ability of cultural enterprises to change their business models through the adoption of digital technologies, and is an important means to adapt to market changes and improve operational efficiency. The level of informatization measures the ability of cultural enterprises in data management and informatization construction, and supports the accurate decision-making and efficient management of enterprises. Through the evaluation of these aspects, we can comprehensively understand the cultural industry’s ability in the technology-driven and innovative development, and provide scientific basis for promoting the modernization of cultural industry and enhancing market competitiveness.

Policy support: Policy support refers to the number of various policies issued by the government to support the development of cultural industries and their implementation effects. Policy support can include tax incentives, industrial guidance and incentive measures, which directly affect the growth and expansion of cultural industries. Through the evaluation of policy support, we can measure the role of the government in promoting the development of cultural industry and the effectiveness of its policies, which is of great significance for promoting the long-term stability and prosperity of the industry. Effective policies can create a favorable environment for the development of cultural enterprises, help them to overcome the obstacles in development and obtain better market competitiveness.

Financial support: Financial support refers to the economic support provided by the government to the cultural industry through financial subsidies, incentives and subsidies. This support includes financial subsidies for enterprise infrastructure, technology research and development, marketing and other aspects, in order to alleviate the financial pressure of cultural enterprises and promote their rapid development. The intensity and coverage of financial support reflect the government’s attention to the development of cultural industries, and also directly affect the innovation ability and market vitality of cultural industries.

Management mechanism: The management mechanism involves the scientificity and effectiveness of the management system and operation mechanism of the cultural industry, and is the basis for ensuring the orderly and healthy development of the cultural industry. The management mechanism includes the approval process of cultural activities, the allocation of funds and project management standards. Through the evaluation of the management mechanism, we can understand the scientific and normative nature of the daily operation of the cultural industry, ensure the transparent and fair management process of the industry, and improve the efficiency of the use of resources and the implementation of policies.

Regulatory environment: The regulatory environment refers to the degree of perfection and implementation of laws and regulations related to the cultural industry, including cultural copyright protection, market access provisions, and the legal framework for intellectual property rights. The perfect legal environment provides the basis for the legal protection and development of the cultural industry, reduces the occurrence of unfair competition and infringement, and ensures the orderly and legal development of the industry. Through the evaluation of the regulatory environment, we can judge whether the cultural industry has stable legal support and whether it can operate healthily under the framework of legal compliance.

Monitoring and evaluation: Monitoring and evaluation refers to the construction of monitoring and administration system and evaluation system. An effective supervision and evaluation mechanism can ensure the implementation of government policies, find out the problems in the operation of the industry and adjust them in time, which is the guarantee for the healthy and sustainable development of the cultural industry. The monitoring mechanism includes the review of projects and the supervision of the use of funds, while the evaluation system measures the actual effect of policies and projects through scientific evaluation indicators to ensure the effective use of resources and the achievement of goals.

Through the evaluation of policy support and management, we can fully understand the guarantee and challenges of cultural industry in policy environment, financial support and management system. These assessments help cultural enterprises better understand the strength of the policy support and ensure their healthy development under a regulated regulatory and legal framework, while also providing direction for governments to optimize policies and improve management efficiency to achieve the long-term prosperity and healthy development of the cultural industry.

Brand building: Brand building refers to the brand awareness and reputation established by cultural enterprises and their products in the market. Brand awareness reflects whether cultural enterprises can be widely recognized among consumers, and brand reputation reflects the recognition and trust of consumers to the brand. Effective brand building can enhance the market influence of cultural enterprises and help them stand out in the fierce market competition. Brand building is not only a symbol of enterprise products and services, but also an evaluation of the quality and value of cultural enterprises by consumers, which determines their long-term development in the market.

Market share: Market share is the proportion of the cultural industry in the domestic and foreign markets, and is an important indicator to measure the market competitiveness of the cultural industry. The level of market share directly reflects the influence and status of cultural industry in the market. Through the evaluation of market share, it is possible to understand the market acceptance of cultural industry products and services, as well as their relative strength with competitors. This has important guiding role for cultural enterprises to develop market expansion strategy and improve their competitiveness.

Marketing ability: Marketing ability refers to the ability of cultural enterprises to formulate and implement marketing strategies, including advertising, marketing, channel construction and sales strategies. Strong marketing ability is an important means for cultural enterprises to expand market share, improve brand awareness and attract consumers. Evaluation of marketing capabilities can understand the effectiveness of cultural enterprises in marketing, ensure that cultural products can accurately reach the target audience, and maximize market benefits.

Consumer satisfaction: Consumer satisfaction is a measure of the degree of recognition and loyalty of cultural products and services in the minds of consumers. The higher the satisfaction level, the more consumers identify with cultural products and services, and the more likely they are to spend again and form brand loyalty. Through the evaluation of consumer satisfaction, we can deeply understand the performance of cultural products in terms of quality, service and innovation, as well as the needs and expectations of consumers, so as to provide a basis for cultural enterprises to improve products and services and enhance market competitiveness.

Competitiveness Analysis: Competitiveness analysis refers to the advantages and disadvantages of cultural industries in competition with other regions or countries. Through the competitive analysis, we can identify the strengths and weaknesses of cultural industries compared with other competitors, so as to develop more effective competitive strategies. Understanding the competitive position and differentiation advantage of the industry will help cultural enterprises to find a foothold in the domestic and foreign markets, and enhance their overall competitiveness by improving their shortcomings and strengthening their advantages.

Through the multi-dimensional evaluation of market competitiveness, including brand building, market share, marketing ability, consumer satisfaction and competitiveness analysis, we can fully understand the performance and competitive advantage of cultural enterprises in the market. These assessments can help cultural enterprises optimize their marketing strategies, enhance brand image and customer loyalty, so as to develop steadily in the fierce market competition, consolidate and expand their market position.

Cultural influence: Cultural influence refers to the role and effect of cultural industries in the dissemination and promotion of local culture. Through cultural events, works of art, and media campaigns, cultural industries are able to effectively communicate local history, traditions, values, and characteristics to a wider audience. The size of cultural influence reflects the penetration and dissemination ability of cultural industries in society, which can affect the public’s understanding and acceptance of local culture, thereby enhancing cultural identity and promoting the widespread transmission of local culture.

Cultural confidence in its culture refers to the residents of the local culture of self-confidence and cultural awareness, is an important part of cultural soft power. The improvement of cultural confidence not only helps residents to better understand and cherish the local culture, but also enhances their confidence in international communication. Through the various activities and projects of the cultural industry, it is possible to stimulate residents’ pride in their local culture and willingness to actively participate in cultural life, thus forming a strong cultural consciousness in the community and promoting social unity and harmony.

Cultural diversity: Cultural diversity is a measure of the extent to which cultural industries are tolerant and promote multiculturalism. Cultural industries should be inclusive and reflective of multiculturalism, providing a platform for diverse cultural backgrounds and expressions. Cultural diversity contributes to a more inclusive and open society and creates an atmosphere of mutual understanding and respect between different cultures. Through the assessment of cultural diversity, it is possible to understand the efforts of cultural industries in maintaining and developing cultural diversity, thereby promoting the continuous innovation and integration of cultures.

International influence: International influence refers to the influence and competitiveness of the cultural industry on the international stage. By participating in international cultural exchanges, holding international exhibitions and disseminating cultural products, cultural industries can enhance the global visibility and influence of local culture. The assessment of international influence can help to understand the position of cultural industries in the world, reflecting the competitiveness and attractiveness of cultural products. This is of great significance to promoting local culture to the world and enhancing international cultural exchanges and cooperation.

Cultural education: Cultural education is a measure of the contribution of cultural industries to cultural education and personnel training. The cultural industry provides important support for cultural education through cultural courses, training programs, workshops, etc., helping to develop the next generation of cultural practitioners and enthusiasts. Cultural education not only enhances the cultural quality of society, but also provides a steady stream of talent support for the cultural industry. To evaluate the contribution of cultural education, we can understand the investment and influence of cultural industry in the field of education, so as to provide guarantee for cultural inheritance and sustainable development of the industry.

Through a comprehensive assessment of cultural soft power, including cultural influence, confidence in its culture, Cultural Diversity, International Influence and Cultural Education provide insight into the role of cultural industries in enhancing local cultural influence, enhancing socio-cultural identity, promoting cultural diversity and international competitiveness. These assessments help the cultural industry to formulate more effective communication strategies and development directions, thereby further enhancing the soft power of local culture in the context of globalization and promoting the overall progress of society.

5 Recommendations

With the arrival of the new era, the cultural industry, as an important part of the national economy, is ushering in unprecedented opportunities for development. Wenzhou, a shining pearl in the southeast coast of China, is actively exploring a new path for the development of cultural industry with its unique cultural charm and active innovative atmosphere. Especially in the context of the new rural construction, how to use the established index system to better develop the cultural industry in Wenzhou has become a topic worthy of in-depth study. This paper will combine the specific situation of Wenzhou, put forward a series of constructive comments and suggestions, in order to achieve the prosperity of cultural industry in Wenzhou to provide a strong theoretical support and practical guidance.

1. Development of targeted policies

According to the indicators to adjust the policy: As a city with a long history and profound culture, Wenzhou has a wealth of intangible cultural heritage and unique regional culture. According to the feedback of new rural cultural industry development evaluation index system, Wenzhou Municipal Government should regularly review the existing cultural industry development policies to ensure that these policies can respond to the latest industrial development needs. For example, if the indicators show great potential for the development of folk arts and traditional handicrafts, the Government can introduce corresponding support policies, such as tax relief, the establishment of a fund to reward inheritors to protect and revitalize these forms of traditional culture.

Establishment of special funds: In view of Wenzhou cultural industry in some areas may be insufficient funds, the Government can identify the key areas and weak links in the indicator system, the establishment of special funds. For example, for the emerging cultural and creative industries, innovation funds can be set up to support enterprises and individuals in the early stages of entrepreneurship; For cultural heritage projects that need to be protected and promoted, protection funds can be set up to ensure that these valuable cultural heritage are properly protected and properly utilized.

2. Monitoring and Evaluating Industry Development

Real-time data supervisory control: Wenzhou can establish a real-time supervisory control system for cultural industries by using the quantitative indexes in the new rural cultural industries assessment system. The system can track key indicators of the cultural industry, such as output growth, employment numbers, market satisfaction, etc., so that the government and relevant departments can keep abreast of the development of the industry and respond quickly to market changes.

Regular evaluation feedback: Wenzhou Municipal Government should regularly carry out a comprehensive evaluation of the development of cultural industries, and the evaluation results as an important basis for adjusting development strategies. For example, assessment can reveal which cultural goods and services are popular in the market and which areas need more investment and support. These feedback information can help the government optimize the allocation of resources and improve the development efficiency of the cultural industry.

3. Optimize resource allocation

Precise input of resources: According to the results of the indicator system analysis, the Wenzhou municipal government can give priority to the limited financial resources and policy support to maximize the benefit of the areas and projects. For example, if the data shows that the digital cultural industry is growing rapidly, the government can increase the relevant infrastructure investment, such as the popularization of broad band networks, the construction of data centers, etc.

Promote resource sharing: Wenzhou can encourage resource sharing among enterprises and projects of different cultures to improve overall efficiency and competitiveness. The government can build a cultural industry resource sharing platform where enterprises can publish and find cooperation opportunities, share equipment and human resources, thereby reducing costs and improving innovation capabilities.

4. Strengthen industrial synergy

Promote industrial clusters: According to the industrial chain relationship shown in the indicator system, Wenzhou Municipal Government can take measures to promote the upstream and downstream cultural enterprises gather to form industrial clusters. For example, relevant cultural enterprises and service institutions can be centrally located in the cultural park to provide one-stop services, reduce enterprise operating costs and accelerate industrial growth.

Strengthen regional cooperation: Using the index system to analyze the comparative advantages of Wenzhou and other regions of the cultural industry, promote inter-regional cooperation and exchanges. Wenzhou can cooperate with neighboring cities to hold cultural festivals and promote cultural tourism routes, so as to enhance the cultural influence and attraction of the whole region.

5. Increase innovation capacity

Encourage technology R & D: According to the index of technology innovation, Wenzhou Municipal Government should increase support for technology R & D of cultural industry. Cultural science and technology innovation funds may be set up to support cooperation between cultural enterprises and scientific research institutions to develop new technologies and products and enhance the overall technological content of the cultural industry.

Support creative incubation: Establish a creative incubation platform to provide the necessary resources and environment for emerging cultural enterprises and promote the transformation of innovative achievements. These platforms can provide office space, financial support, legal advice and other services to help start-ups overcome difficulties and grow rapidly.

Through the implementation of the above suggestions, Wenzhou can give full play to the role of the new rural cultural industries assessment index system, promote the cultural industries to achieve higher quality, optimize and upgrade the economic structure, and enhance the comprehensive competitive power of the city.

6 Conclusions

In summary, the construction of the new rural cultural industry development evaluation index system marks a solid step in promoting rural revitalization and the integration of cultural industries. This system not only provides a systematic and scientific analysis tool for Wenzhou City and even the whole Zhejiang Province, making policy makers and industry practitioners to grasp the pulse of the development of cultural industry more accurately, but also has important significance in both theory and practice.

At the theoretical level, the new rural cultural industry development evaluation index system has enriched the theoretical system of cultural industry development, and provided a new research perspective and analysis framework for regional economics, cultural research and sociology. It emphasizes the interaction between culture and economy, society and environment, and reveals the multiple functions of cultural industry in promoting rural economic and social development, thus providing new theoretical support for the research in related fields.

In practice, the application of the evaluation index system will help local governments and enterprises to formulate and implement cultural industry-related policies more effectively, optimize resource allocation, and improve the quality and efficiency of industrial development. Through the quantitative index evaluation, we can intuitively reflect the development level of cultural industry, find out the problems in time and adjust the development strategy to ensure the healthy and orderly growth of cultural industry. In addition, the system promotes the protection and inheritance of cultural resources, stimulates the creativity of culture, and enhances the confidence in its culture and cohesiveness of rural communities.

More importantly, the promotion and application of the new rural cultural industry development evaluation index system will help narrow the gap between urban and rural areas and achieve the goal of common prosperity. By promoting the in-depth development of cultural industries in rural areas, it has led to the diversification of the local economy, improve the living standards of farmers, but also for urban residents to provide a rich cultural experience, enhance the cultural exchanges and integration between urban and rural areas.

The new rural cultural industry development evaluation index system is not only an important tool to promote the prosperity and development of cultural industry, but also an effective way to realize the strategy of rural revitalization. Its establishment and improvement will inject new impetus into the sustainable development of China’s rural areas and contribute to the realization of the Chinese dream of the great rejuvenation of the Chinese nation.

Annex I:

The Evaluation Form of the New Rural Cultural Industry Development Appraisal Index